Marketing strategies for services : globalization, client-orientation, deregulation
ed. by M.M. Kostecki
| Year of publication: |
1994 ; 1. ed.
|
|---|---|
| Other Persons: | Kostecki, Michel (ed.) ; Kostecki, Michel (ed.) |
| Publisher: |
Oxford [u.a.] : Pergamon Press |
| Subject: | Marketingmanagement | Marketing management | Deregulierung | Deregulation | Dienstleistungssektor | Service industry | Globalisierung | Globalization | Welt | World | Internationales Marketing | International marketing | Dienstleistungsmarketing | Services marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XIX, 250 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 229 - 243 |
| ISBN: | 0-08-042389-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000349312