Marketing strategies in the banking services sector with the help of data science
Tetiana Zatonatska, Maryna Hubska, Viktor Shpyrko
| Year of publication: |
2022
|
|---|---|
| Authors: | Zatonatska, Tetiana ; Hubska, Maryna ; Shpyrko, Viktor |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2022, 2, p. 121-127
|
| Subject: | bank | marketing activity | advertising | regression | involvement of new clients | Data Science | Marketingmanagement | Marketing management | Bank | Bankgeschäft | Banking services | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2022.2-11 [DOI] hdl:11159/8944 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277516