Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode
| Year of publication: |
2010
|
|---|---|
| Authors: | Mellahi, Kamel ; Demirbag, Mehmet ; Tamer Cavusgil, S. ; Danis, Wade |
| Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 27.2010, 3
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/imr.2010.03627caa.001 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014828086