Marketing strategies through customer attention : beyond technology-enabled Customer Relationship Management
Steve Jones; Ashok Ranchhod
| Year of publication: |
2007
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|---|---|
| Authors: | Jones, Steve ; Ranchhod, Ashok |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 1.2007/08, 3, p. 279-286
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009887494