Marketing Strategies : WHAT DO YOUR CUSTOMERS REALLY WANT?

It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.

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Year of publication:	1998
Authors:	Thompson, Harvey
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 19.1998, 4, p. 16-21
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039946 [DOI]
Source:	Other ZBW resources

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