Marketing strategy : a customer-driven approach
Steven P. Schnaars
| Year of publication: |
1991 ; 1. print.
|
|---|---|
| Authors: | Schnaars, Steven P. |
| Publisher: |
New York : Free Pr. [u.a.] |
| Subject: | Verbraucherverhalten | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 319 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-927953-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004111804