Marketing strategy : a decision-focused approach
Orville C. Walker, Jr. ...
| Alternative title: | GAMAR 3 GAMAR 3 CD-ROM |
|---|---|
| Year of publication: |
c2003 ; 4. ed
|
| Authors: | Walker, Orville C. ; Boyd, Harper W. ; Mullins, John W. ; Larréché, Jean-Claude |
| Publisher: |
Boston, Mass. : McGraw-Hill/Irwin |
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 365 S Ill., graph. Darst 1 CD-ROM (4 3/4 in.) 26 cm. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; CD-ROM, DVD |
| Language: | English |
| Notes: | Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3. ed. c1999 Title on CD-ROM: GAMAR 3 Includes bibliographical references and indexes Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher |
| ISBN: | 0-07-246670-7 ; 0-07-115117-6 ; 0-07-246671-5 ; 0-07-255393-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001661425