Marketing strategy and customer involvement in product development
Mons Freng Svendsen; Sven A. Haugland and Kjell Grønhaug; Trond Hammervoll
| Year of publication: |
2011
|
|---|---|
| Authors: | Svendsen, Mons Freng ; Haugland, Sven A. ; Grønhaug, Kjell ; Hammervoll, Trond |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 4, p. 513-530
|
| Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Produktentwicklung | New product development | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Norwegen | Norway |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010629