Marketing strategy and management
Michael J. Baker
| Year of publication: |
2007 ; 4. ed.
|
|---|---|
| Authors: | Baker, Michael John |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Strategisches Management | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 577 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4039-8627-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004882165