Marketing strategy : based on first principles and data analytics
Robert W. Palmatier, Shrihari Sridhar
| Year of publication: |
[2017] ; 1st edition
|
|---|---|
| Authors: | Palmatier, Robert W. ; Sridhar, Shrihari |
| Publisher: |
London : Palgrave London : Macmillian education |
| Subject: | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xxix, 288 Seiten Illustrationen 23.4 cm x 17.7 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 1-137-52623-8 ; 978-1-137-52623-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620459