Marketing strategy
O. C. Ferrell ; Michael D. Hartline
| Year of publication: |
2005 ; 3. ed.
|
|---|---|
| Authors: | Ferrell, Odies C. ; Hartline, Michael D. |
| Publisher: |
Mason, Ohio : Thomson South-Western |
| Subject: | Marketing | Management | Case studies | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 628 S. : graph. Darst. 26cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-20140-0 ; 0-324-23381-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004421893