Marketing strategy
Paul Fifield
| Year of publication: |
1998 ; 2. ed., reprint.
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|---|---|
| Authors: | Fifield, Paul |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVII, 308 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-3284-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376662