Marketing strategy for technologically innovative services : the case of VoIP services in Thailand
Chuvej Chansa-ngavej & Rung-A-Roon Khongdee
| Year of publication: |
2008
|
|---|---|
| Authors: | Chansa-ngavej, Chuvej ; Khongdee, Rung-A-Roon |
| Published in: |
Global review of business and economic research. - New Delhi : Serials Publ., ISSN 0973-127X, ZDB-ID 2402714-5. - Vol. 4.2008, 2, p. 207-214
|
| Subject: | Thailand | Marketingmanagement | Marketing management | Innovation | Dienstleistungssektor | Service industry | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003858898