Marketing strategy implications of the Miles and Snow strategic typology
Stephen W. McDaniel & James W. Kolari
| Year of publication: |
1987
|
|---|---|
| Authors: | MacDaniel, Stephen W. |
| Other Persons: | Kolari, James W. (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 4, p. 19-30
|
| Subject: | Charles C. Snow | Raymond E. Miles | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001052838