Marketing strategy : planning and implementation
Orville C. Walker, Jr.; Harper Boyd, Jr.; Jean-Claude Larréché
| Year of publication: |
1992
|
|---|---|
| Authors: | Walker, Orville C. |
| Other Persons: | Boyd, Harper W. (contributor) ; Larréché, Jean-Claude (contributor) |
| Publisher: |
Homewood, Ill. [u.a.] : Irwin |
| Subject: | Marketingmanagement | Marketing management | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiv, 503 p graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-256-11271-1 ; 0-256-09005-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481866