Marketing strategy : the challenge of the external environment
David Mercer
| Year of publication: |
1998
|
|---|---|
| Authors: | Mercer, David |
| Publisher: |
London [u.a.] : Sage Publ. |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 325 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7619-5875-4 ; 0-7619-5876-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376414