Marketing Teaching

Outlines the authors' beliefs about marketing and marketing managers. Discusses ways in which to improve the performance of managers involved in marketing, and the way in which they are taught. Emphasizes the need for a variety of new priorities in the teaching of marketing, enabling the student to face marketing problems better.

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Year of publication:	1979
Authors:	Law, Philip ; Wensley, Robin
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 1, p. 15-26
Publisher:	MCB UP Ltd
Subject:	Marketing \| Management learning \| Training \| Education

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004928 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725086