Marketing : the basics
Karl Moore and Niketh Pareek
| Year of publication: |
2006 ; 1. publ.
|
|---|---|
| Authors: | Moore, Karl ; Pareek, Niketh |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | VI, 220 S. graph. Darst. 20cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting, and positioning -- Market research : seeking deep insight into the customer's world and mind -- Global marketing 0606 |
| ISBN: | 0-203-96751-8 ; 978-0-415-38079-9 ; 978-0-203-96751-5 ; 0-415-38080-4 ; 0-415-38079-0 ; 978-0-415-38080-5 ; 0-415-38080-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003227174