Marketing : the basics
Karl Moore and Niketh Pareek
| Year of publication: |
2006
|
|---|---|
| Authors: | Moore, Karl |
| Other Persons: | Pareek, Niketh (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Lehrbuch | Verbraucherverhalten | Marktforschung | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 220 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-38079-0 ; 978-0-415-38079-9 ; 0-415-38080-4 ; 978-0-415-38080-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004863316