Marketing: The Basics. Written by David and Goliath?
| Year of publication: |
2009
|
|---|---|
| Authors: | Varga, Levente |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 43.2009, 5/6, p. 863-865
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Marketing management | General overview | Short version | Global | International | Balanced theory and praxis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/03090560910947089 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014722583