Marketing : the basics

Karl Moore and Niketh Pareek

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

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Year of publication:	2010 ; Second edition
Authors:	Moore, Karl
Other Persons:	Pareek, Niketh (contributor)
Publisher:	London : Routledge, Taylor & Francis Group
Subject:	Marketing

Extent:	1 Online-Ressource (239 Seiten) Illustrationen, Diagramme
Series:	The basics
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-135-22591-9 ; 978-1-135-22586-5 ; 978-1-135-22590-2 ; 978-0-415-77899-2 ; 978-0-415-77900-5
Other identifiers:	10.4324/9780203870341 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014498886