Marketing: the management of distribution channels
by Maureen Guirdham
| Year of publication: |
1972 ; 1. ed.
|
|---|---|
| Authors: | Guirdham, Maureen |
| Publisher: |
Oxford : Pergamon Press |
| Subject: | Absatzweg | Großbritannien | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Marketing |
| Extent: | XVI, 206 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p. 201-202 |
| ISBN: | 0-08-016965-1 ; 0-08-016964-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468907