Marketing the professional services firm : applying the principles and the science of marketing to the professions
Laurie Young
| Year of publication: |
2005
|
|---|---|
| Authors: | Young, Laurie |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Professions | Marketing | Dienstleistung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 417 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-01173-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004142107