Marketing the unfamiliar : the role of context and item specific information in eletronic agent recommendations
Alan D. J. Cooke ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Cooke, Alan D. J. (contributor) |
| Publisher: |
University Park, PA |
| Extent: | 45, 3 Bl. : graph. Darst. |
|---|---|
| Series: | Working paper series / Penn State Department of Marketing. - University Park, PA. - Vol. Nr. 2000,02 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004598217