Marketing : theoretical perspectives on an applied social science
edf. by Thomas V. Bonoma; Gerald Zaltman
| Year of publication: |
1978
|
|---|---|
| Other Persons: | Bonoma, Thomas V. (contributor) ; Zaltman, Gerald (contributor) |
| Published in: |
American behavioral scientist : ABS. - Thousand Oaks, Calif. : Sage Publ., ISSN 0002-7642, ZDB-ID 206867-9. - Vol. 21.1978, 4, p. 467-624
|
| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003176695