Marketing theory : a student text

edited by Michael J. Baker & Michael Saren

'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences

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Year of publication:	2010 ; 2nd ed (Online-Ausg.)
Other Persons:	Baker, Michael John (contributor) ; Saren, Michael (contributor)
Publisher:	Los Angeles : SAGE
Subject:	Marketingtheorie \| Marketing theory

Extent:	Online Ressource (xvii, 428 p.) ill.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences Includes bibliographical references and index Previous ed.: 2000
ISBN:	978-1-4462-8009-6 ; 978-1-4462-8009-6 ; 978-1-84920-465-1 ; 978-1-84920-465-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208033