Marketing theory in the next millennium: Looking backwards and forwards
| Year of publication: |
2002
|
|---|---|
| Authors: | Wilkinson, Ian ; Young, Louise |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 55.2002, 2, p. 81-85
|
| Publisher: |
Elsevier |