Marketing theory with a strategic orientation
George S. Day and Robin Wensley
| Year of publication: |
1983
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|---|---|
| Authors: | Day, George S. ; Wensley, Robin |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 47.1983, 4, p. 79-89
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| Subject: | Absatztheorie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002061469