Marketing through turbulent times
Jenny Darroch
| Year of publication: |
2010
|
|---|---|
| Authors: | Darroch, Jenny |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Unternehmenswachstum | Firm growth | Konjunktur | Business cycle | Demokratie | Democracy | Konjunkturschwankung | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 176 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-23730-8 ; 0-230-23730-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881503