Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent
| Year of publication: |
2013
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|---|---|
| Authors: | Massey, Graham R. ; Waller, David S. ; Wang, Paul Z. ; Lanasier, Evi V. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 25.2013, 1 (4.1.), p. 8-33
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