Marketing to Leading Edge Baby Boomers: Perceptions, Principles, Practices, Predictions
| Year of publication: |
2007
|
|---|---|
| Authors: | Cook, George R. |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 24.2007, 7, p. 447-448
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Market segmentation | Demographics | Target marketing | Buying influences | Marketing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363760710834898 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848633