Marketing to liminal consumers : migrant workers as an emerging segment in transitional economies
Year of publication: |
December 2018
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Authors: | Chu, Rongwei ; Fowler, Jie G. ; Gentry, James W. ; Zhao, Xin |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 4, p. 441-458
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Subject: | rural-urban migration | liminality | acculturation | boundary work | migrant workers | Arbeitsmigranten | Migrant workers | Landflucht | Rural-urban migration | Konsumentenverhalten | Consumer behaviour |
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