Marketing to millennials : reach the largest and most influential generation of consumers ever
Jeff Fromm and Christie Garton
| Year of publication: |
2013
|
|---|---|
| Authors: | Fromm, Jeff |
| Other Persons: | Garton, Christie (contributor) |
| Publisher: |
New York [u.a.] : Amacom |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Altersgruppe | Age group | Generation | Jahrgang | Geschichte 1981-1990 | Verbraucherverhalten |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | XIX, 202 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Who are they?The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you. |
| ISBN: | 978-0-8144-3322-5 ; 0-8144-3322-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535217