Marketing to older consumers : a handbook of information for strategy development
George P. Moschis
| Year of publication: |
1992
|
|---|---|
| Authors: | Moschis, George P. |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 338 S. : graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89930-764-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004158063