Marketing to the ageing consumer : the secrets to building an age-friendly business
Dick Stroud ; Kim Walker
| Year of publication: |
2013
|
|---|---|
| Authors: | Stroud, Dick ; Walker, Kim |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 251 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-37819-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009676796