Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Nicholas J. C. Santos; Gene R. Laczniak
| Year of publication: |
2012
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| Authors: | Santos, Nicholas J. C. ; Laczniak, Gene R. |
| Published in: |
Business and politics. - Berlin : De Gruyter, ISSN 1469-3569, ZDB-ID 20259268. - Vol. 14.2012, 1, p. 1-42
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| Type of publication: | Article |
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| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | 10.1515/1469-3569.1364 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010039399