Marketing to the mature learner : exploring the role of web communications
Mark Durkin, Leanna Filbey and Danielle McCartan-Quinn
| Year of publication: |
2014
|
|---|---|
| Authors: | Durkin, Mark ; Filbey, Leanna ; McCartan-Quinn, Danielle |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 1, p. 56-70
|
| Subject: | web communication | nature learner | higher education | Hochschule | Higher education institution | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Social Web | Social web | Internet | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257804