Marketing to the "middle of the pyramid" in emerging markets using a social network perspective : evidence from Africa
Year of publication: |
2014
|
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Authors: | Chikweche, Tendai ; Fletcher, Richard |
Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 9.2014, 3, p. 400-423
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Subject: | Social networks | Africa | Emerging markets | Afrika | Schwellenländer | Emerging economies | Soziales Netzwerk | Social network | Social Web | Social web |
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