Marketing transformation to the new e-business environment : emerging trends, approaches and challenges
guest ed.: Francisco J. Martínez-López ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Martínez-López, Francisco J. (contributor) |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 2. 2008,2
|
| Publisher: |
Genève : Inderscience Enterprises Ltd. |
| Subject: | Marketing | Artikel | Online-Marketing | Organisationswandel |
| Extent: | S. 101 - 279 : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009543228