Marketing under uncertainty : the logic of an effectual approach
Stuart Read, Nicholas Dew, Saras D. Sarasvathy, Michael Song, & Robert Wiltbank
| Year of publication: |
2009
|
|---|---|
| Authors: | Read, Stuart ; Dew, Nicholas ; Sarasvathy, Saras D. ; Song, Michael ; Wiltbank, Robert |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 3, p. 1-18
|
| Subject: | Marketing | Entscheidung unter Risiko | Decision under risk |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003838419