Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality
| Year of publication: |
1994
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|---|---|
| Authors: | Dawar, Niraj ; Parker, Philip |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 58.1994, 2, p. 81-95
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