Marketing variables in macro-level diffusion models
Enar Ruiz-Conde; Peter S. H. Leeflang; Jaap E. Wieringa
| Year of publication: |
2006
|
|---|---|
| Authors: | Ruiz-Conde, Enar ; Leeflang, Peter ; Wieringa, Jaap E. |
| Published in: |
Journal für Betriebswirtschaft : management review quarterly. - Heidelberg : Springer, ISSN 0344-9327, ZDB-ID 127400-4. - Vol. 56.2006, 3, p. 155-183
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003392264