MARKETING - When There's No Salesperson: The Value of a Consumption Vocabulary - Language influences what people can extract from experience, and a "consumption vocabulary" helps us to better articulate what we're looking for in the product we wish to purchase. If you have limited marketing resources to spend on educating your target consumer before he or she gets to the store, your packaging will ...
| Year of publication: |
2007
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| Authors: | Hoch, Stephen J. |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 18.2007, 2, p. 77-84
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