Extent: | XXXVIII, 310 S. : graph. Darst. 23 cm. |
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Type of publication: | Book / Working Paper
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Language: | English |
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Notes: | Includes index. - Previous ed.: 2000 |
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ISBN: | 1-88506-868-9 |
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Classification: | Marketing |
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Source: | |
Persistent link: https://www.econbiz.de/10004731601