Marketing without wires : targeting promotions and advertising to mobile device users
Kim M. Bayne
| Year of publication: |
2002
|
|---|---|
| Authors: | Bayne, Kim M. |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Mobile Telekommunikation | Electronic Commerce | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 288 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-12960-7 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004710860