Marketing
Dhruv Grewal ; Michael Levy
| Year of publication: |
2012 ; 3. ed.
|
|---|---|
| Authors: | Grewal, Dhruv ; Levy, Michael |
| Publisher: |
Boston [u.a.] : McGraw-Hill [u.a.] |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XLIII, 673 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-802883-0 ; 0-07-802883-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009495710