Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Alfred Kuß ; Torsten Tomczak
| Year of publication: |
1998
|
|---|---|
| Authors: | Kuß, Alfred ; Tomczak, Torsten |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Strategisches Management | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 228 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-13683-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004251390