Marketization and the Recasting of the Professional Self: The Rhetoric and Ethics of Personal Branding
| Year of publication: |
2005
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| Authors: | Lair, Daniel J. ; Sullivan, Katie ; Cheney, George |
| Published in: |
Management communication quarterly. - Newsbury Park, Calif. [u.a.] : Sage Publ., ISSN 0893-3189, ZDB-ID 10518575. - Vol. 18.2005, 3, p. 307-343
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