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A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions
Johnson, Allison R., (2011)
Why brands should fear fearful consumers: How attachment style predicts retaliation
Thomson, Matthew, (2012)
Erratum to “Why brands should fear fearful consumers: How attachment style predicts retaliation” [J. Consum. Psychol. 22 (2012) 289–298]
Johnson, Allison R., (2012)