Markets and Constituencies: An Alternative View of the Marketing Concept
| Year of publication: |
1998
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|---|---|
| Authors: | Kimery, Kathryn M. ; Rinehart, Shelley M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 43.1998, 3, p. 117-124
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